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Hero/CTA A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for hero/cta.

3
Total entries
67%
Win rate
10
Entry types

3 results

Winning Pattern
Winner

Plan Page Zip Modal CTA Copy

Hero/CTApricing
Expected lift: 5%-5%
Medium confidence
Losing Pattern
Loser

Get Started CTA

Hero/CTA
Expected lift: 0%--5%
Low confidence
Winning Pattern
Winner

Order Now CTA

Hero/CTA
Expected lift: 5%-10%
Medium confidence