Winner
Medium confidence
Plan Page Zip Modal CTA Copy
Winner: Plan Page Zip Modal CTA Copy. Changing the CTA from "Continue" to something more relevant and descritpive
Hypothesis
Changing the CTA from "Continue" to something more relevant and descritpive
Why This Works
Key Learnings
Expected Lift Range
Viewed 24+ times
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Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
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Expected lift: 40%-100%
High confidence
Test Idea
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One Time Payment Copy
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Expected lift: 5%-20%
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What It's Worth
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Expected lift: 5%-20%
High confidence
Test Idea
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Lower Price Frames
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Expected lift: 5%-15%
High confidence
Winning Pattern
Winner
Mobile Plan Page Zip Modal Simplification
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Expected lift: 15%-25%
High confidence