Winner
Medium confidence
Plan Page Zip Modal CTA Copy
Winner: Plan Page Zip Modal CTA Copy. Changing the CTA from "Continue" to something more relevant and descritpive
Hypothesis
Changing the CTA from "Continue" to something more relevant and descritpive
Why This Works
Key Learnings
Expected Lift Range
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Winner
What It's Worth
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Expected lift: 5%-20%
High confidence
Test Idea
Winner
One Time Payment Copy
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Expected lift: 5%-20%
High confidence
Winning Pattern
Winner
Mobile Plan Page Zip Modal Simplification
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Expected lift: 15%-25%
High confidence
Test Idea
Winner
Lower Price Frames
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Expected lift: 5%-15%
High confidence
Experiment
Positive
Codecademy Pricing and Plan Mix Testing Drives 5x Revenue Growth
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Expected lift: 30%-100%
High confidence