Winner
Low confidence
exp-68.0-[company]-abandoned-cart-lp
Winner: exp-68.0-[company]-abandoned-cart-lp. If we add a "Back to shop plans" Call-To-Action link/button to the abandoned cart landing page in the [company] flow, then the total plan sign-ups will increase because it offers users an easy way to review and choose from a wider range of plans.
Hypothesis
If we add a "Back to shop plans" Call-To-Action link/button to the abandoned cart landing page in the [company] flow, then the total plan sign-ups will increase because it offers users an easy way to review and choose from a wider range of plans.
Why This Works
Key Learnings
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Related Entries
Winning Pattern
Winner
Paid Landing Pages
Landing Pagelanding-page
Expected lift: 15%-30%
High confidence
Test Idea
Test: Address "Trouble with feeling supported: An Illinois prospect struggled with feeling supp..."
formcheckout
High confidence
Test Idea
Test: Address "Trouble with selecting a plan: Many prospects struggle with finding plans that a..."
formcheckout
High confidence
Test Idea
Test: To assess the clarity of our plan content, 80% of participants found it easy to understand and 80% f...
formcheckout
High confidence
Test Idea
Test: Use clear subheadings to break up long forms.
formcheckout
High confidence