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Landing Page
Landing Page A/B Test Results & Research
Evidence-based test ideas, findings, and best practices for landing page.
4
Total entries
75%
Win rate
10
Entry types
4 results
Research Finding
Inconclusive
Landing Page Tests on Landing-page Pages
Landing Page
landing-page
Expected lift: 10%-15%
Low confidence
Winning Pattern
Winner
exp-68.0-[company]-abandoned-cart-lp
Landing Page
checkout
Low confidence
Winning Pattern
Winner
Grid Page Progress Bar
Landing Page
product-listing
Expected lift: 5%-5%
Medium confidence
Winning Pattern
Winner
Paid Landing Pages
Landing Page
landing-page
Expected lift: 15%-30%
High confidence