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Landing Page A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for landing page.

4
Total entries
75%
Win rate
10
Entry types

4 results

Research Finding
Inconclusive

Landing Page Tests on Landing-page Pages

Landing Pagelanding-page
Expected lift: 10%-15%
Low confidence
Winning Pattern
Winner

exp-68.0-[company]-abandoned-cart-lp

Landing Pagecheckout
Low confidence
Winning Pattern
Winner

Grid Page Progress Bar

Landing Pageproduct-listing
Expected lift: 5%-5%
Medium confidence
Winning Pattern
Winner

Paid Landing Pages

Landing Pagelanding-page
Expected lift: 15%-30%
High confidence