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Layout A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for layout.

2
Total entries
50%
Win rate
10
Entry types

2 results

Research Finding
Winner

Layout Tests on Product Chart Pages

LayoutProduct Chart
Expected lift: -5%-5%
Low confidence
Research Finding
Inconclusive

Layout Tests on Landing Page Pages

LayoutLanding Page
Expected lift: -5%-25%
Low confidence