Positive
High confidence
Navex Global: Compliance SaaS Homepage and Demo Request Redesign
CROMetrics redesigned and tested Navex Global's homepage and demo request funnel. The control was a generic enterprise software homepage with a standard multi-field demo request form. The variant introduced persona-based messaging pathways, clearer value propositions for each stakeholder type, and a shorter initial form with progressive disclosure for additional qualification questions. Multiple variants were tested iteratively against the control.
Hypothesis
Navex's homepage and demo request flow was not clearly communicating value for different buyer personas (compliance officers, IT, legal). A redesigned experience with clearer persona-specific messaging and a simplified demo request form would significantly increase qualified lead conversion.
Why This Works
Key Learnings
Expected Lift Range
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