Principle
High confidence
[company] Battery Perks - Comprehension Study
The study aimed to validate user comprehension of the [company] Battery Perks program. Findings revealed that while users found the program beneficial and clear, only 20% interacted with the See How it Works CTA. Recommendations include testing alternative CTAs, adding explanatory videos, and repositioning key information for better visibility. An exit survey is suggested for deeper insights into user intentions.
Why This Works
Key Learnings
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Test Idea
Test: This could also be used by Marketing for Social Media or other landing pages as needed.
loyaltyaccount
High confidence
Research Finding
Principle
[company] OAM Experience Survey
accountaccount
High confidence
Test Idea
Test: A/B: “Why this plan?” explanation vs.
accountaccount
High confidence
Test Idea
Test: Dangur (43): "I'd say it's pretty easy to navigate...The only thing I'd say is you can't look at the...
accountaccount
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence