Medium confidence

Test: Address "Service Overlap: A common issue was the lack of clear options for overlapping se..."

Test idea generated from UX research pain point found in "Multibrand | Usability Test | App | TOS Flow Prototypes". The research identified "Service Overlap: A common issue was the lack of clear options for overlapping service dates between the old and new addresses, which is important for practical moving flexibility." as a user friction point that could be resolved through experimentation.

Hypothesis

If we address the pain point "Service Overlap: A common issue was the lack of clear options for overlapping service dates between the old and new addresses, which is important for practical moving flexibility.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.