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Mobile
Mobile A/B Test Results & Research
Evidence-based test ideas, findings, and best practices for mobile.
7
Total entries
71%
Win rate
10
Entry types
7 results
Research Finding
Loser
Mobile Tests on Product-listing Pages
Mobile
product-listing
Expected lift: -15%-0%
Medium confidence
Losing Pattern
Loser
Mobile & Tablet Grid Builder Experience
Mobile
product-listing
Expected lift: -10%--20%
High confidence
Winning Pattern
Winner
Mobile Super Nav Clarity
Mobile
Expected lift: 10%-15%
High confidence
Winning Pattern
Winner
Mobile Plan Page Zip Modal Simplification
Mobile
pricing
Expected lift: 15%-25%
High confidence
Winning Pattern
Winner
Mobile Plan Page Zip Modal Relevance
Mobile
pricing
Expected lift: 5%-10%
Medium confidence
Winning Pattern
Winner
Mobile Checkout
Mobile
checkout
Expected lift: 5%-5%
Medium confidence
Winning Pattern
Winner
Mobile Sitewide
Mobile
Expected lift: 5%-15%
Medium confidence