Medium confidence
Test: Address "Terms and Conditions: Many interviewees scanned rather than read the terms and c..."
Test idea generated from UX research pain point found in "Multibrand | Usability Test | App | TOS Flow Prototypes". The research identified "Terms and Conditions: Many interviewees scanned rather than read the terms and conditions due to their length and legal jargon, feeling it was pointless since agreement was mandatory." as a user friction point that could be resolved through experimentation.
Hypothesis
If we address the pain point "Terms and Conditions: Many interviewees scanned rather than read the terms and conditions due to their length and legal jargon, feeling it was pointless since agreement was mandatory.", then users will have a better experience and conversion will improve, because UX research identified this as a friction point for [company] customers.
Why This Works
Key Learnings
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