Inconclusive
Low confidence
Progress Bar
In this experiment, a breadcrumb was replaced with a circular progress bar (arguably more visible overall steps; but less visible/clickable accomplished steps). Impact on transactions was measured.
Hypothesis
If we implement 'Progress Bar' on checkout pages (In this experiment, a breadcrumb was replaced with a circular progress bar (arguably more visible overall steps; but less visible/clickable accomplished steps)), then key conversion metrics will improve.
Why This Works
Key Learnings
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