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navigation A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for navigation.

40
Total entries
57%
Win rate
10
Entry types

40 results

Leaked Test
Winner

Airbnb: Product Page — More Search Cues

navigationproduct
Low confidence
Leaked Test
Winner

Booking.com: Homepage — Reveals More Impactful Search Criteria - Higher Location Tiles

navigationhome_landing
Low confidence
Leaked Test
Winner

Google: Listing Page — Recommended Questions Are Better Off Below Search Results

navigationlisting
Low confidence
Leaked Test
Loser

Booking.com: Site-wide — Traditional Breadcrumb After Rejecting A Multi-Dimensional One

navigationany
Low confidence
Leaked Test
Winner

Bol.com: Listing Page — Something Better Than Classic Pulldown Menus, As Expected

navigationlisting
Low confidence
Leaked Test
Winner

Etsy: Site-wide — Better, Padded And Wider Search Bar In This A/B/C Test

navigationany
Low confidence
Leaked Test
Winner

Amazon: Site-wide — Loaded Hamburger Menu Beats Its Older Dropdown Version

navigationany
Low confidence
Leaked Test
Winner

Booking.com: Homepage — Two Search Bars Are Not Better Than One

navigationhome_landing
Low confidence
Leaked Test
Winner

Airbnb: Listing Page — Search With Automatic Prompts

navigationlisting
Low confidence
Leaked Test
Winner

Bol.com: Listing Page — Expanded Color and Brand Filters

navigationlisting
Low confidence
Leaked Test
Winner

Airbnb: Listing Page — More Filters On Their Listing Screens With This Outcome

navigationlisting
Low confidence
Leaked Test
Winner

Airbnb: Homepage — Infamous Infinite Scroll

navigationhome_landing
Low confidence
Leaked Test
Winner

Etsy: Listing Page — The Left Column Vs Overlay Filters On Listing Pages

navigationlisting
Low confidence
Leaked Test
Winner

Amazon: Product Page — Floating Product Page Navigation

navigationproduct
Low confidence
Leaked Test
Winner

Walmart: Product Page — 2nd Take On Its Navigation (Winner)

navigationproduct
Low confidence
Leaked Test
Loser

Walmart: Site-wide — Big Navigation A/B Test With 8 Confounded UI Changes

navigationany
Low confidence
Test Idea
Inconclusive

Pattern #139: Page Level Navigation

navigationproduct
Low confidence
Leaked Test
Winner

Etsy: Product Page — Category Links Vs Breadcrumbs

navigationproduct
Low confidence
Test Idea
Inconclusive

Pattern #137: Visible Filters

navigationlisting
Low confidence
Test Idea
Inconclusive

Pattern #101: Search Keyword Highlighting

navigationlisting
Low confidence