Inconclusive
Low confidence
Tunnel
In this experiment, two sets of distractions were removed from the checkout put. First, the search bar was removed from the top of the screen. Second, a series of app links were also removed from the bottom of the screen near the footer. Impact on checkouts was measured.
Hypothesis
If we implement 'Tunnel' on checkout pages (In this experiment, two sets of distractions were removed from the checkout put), then key conversion metrics will improve.
Why This Works
Key Learnings
Viewed 40+ times
Related Entries
Test Idea
Test: Use clear subheadings to break up long forms.
formcheckout
High confidence
Test Idea
Test: Obviously this is just a general information.
formcheckout
High confidence
Test Idea
Test: Clearly separate and define all charges in a manner that is easy to understand at a glance.
formcheckout
High confidence
Test Idea
Test: Use Supportive Microcopy Between Steps
formcheckout
High confidence
Test Idea
Test: Retain Field Groupings from the Redesign
formcheckout
High confidence