Inconclusive
Low confidence
Tunnel
In this experiment, two sets of distractions were removed from the checkout put. First, the search bar was removed from the top of the screen. Second, a series of app links were also removed from the bottom of the screen near the footer. Impact on checkouts was measured.
Hypothesis
If we implement 'Tunnel' on checkout pages (In this experiment, two sets of distractions were removed from the checkout put), then key conversion metrics will improve.
Why This Works
Key Learnings
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