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onboarding A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for onboarding.

2
Total entries
0%
Win rate
10
Entry types

2 results

Ab Test
Positive

Guardian App Onboarding: Removing 'Start Reading' CTA

onboardingonboarding_flow
Expected lift: 50%-100%
High confidence
Experiment
Positive

The Guardian App Onboarding: Remove 'Start Reading' CTA to Force Registration Awareness

onboardingmobile-app-onboarding
Expected lift: 20%-80%
High confidence