Positive
High confidence
The Guardian App Onboarding: Remove 'Start Reading' CTA to Force Registration Awareness
Guardian app users could bypass sign-in by tapping 'Start reading…' on the first onboarding screen. The existing flow made it too easy to avoid registration. Conversion.com removed the 'Start reading' CTA and blue panels, leaving only a 'Continue' button that flowed to a screen showing sign-in options and account benefits. Users could still skip, but this was no longer a prominent option.
Hypothesis
Removing the 'Start reading…' shortcut CTA from the first onboarding screen — leaving only a 'Continue' button that leads to sign-in/registration — will increase registration and sign-in rates by making account benefits visible before content access.
Why This Works
Key Learnings
Expected Lift Range
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