Inconclusive
Low confidence
Auto Suggest
In this experiment (1) the zip code field position was moved up, right below the last name. And (2) entering the zip code would populate the state and city using an autofill API call. Impact on orders completed was measured.
Hypothesis
If we implement 'Auto Suggest' on checkout pages (In this experiment (1) the zip code field position was moved up, right below the last name), then key conversion metrics will improve.
Why This Works
Key Learnings
Viewed 48+ times
Related Entries
Experiment
Positive
[company] Plans Page: User-Focused Filter Language Increases Plan Selection
personalizationproduct-listing
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Personalized Next Step
personalizationthank_you
Expected lift: 5%-10%
High confidence
Test Idea
Winner
Remove Coupon Fields
formscheckout
Expected lift: 0%-15%
High confidence
Test Idea
Test: Introduce a Progress Indicator
formcheckout
High confidence
Test Idea
Test: Quotes: I'm going to say four because again I understand it but I don't want to have to read a whole...
formcheckout
High confidence