Inconclusive
Low confidence
Auto Suggest
In this experiment (1) the zip code field position was moved up, right below the last name. And (2) entering the zip code would populate the state and city using an autofill API call. Impact on orders completed was measured.
Hypothesis
If we implement 'Auto Suggest' on checkout pages (In this experiment (1) the zip code field position was moved up, right below the last name), then key conversion metrics will improve.
Why This Works
Key Learnings
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