Skip to main content

personalization A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for personalization.

12
Total entries
42%
Win rate
10
Entry types

12 results

Test Idea
Inconclusive

Pattern #71: Personalized Next Step

personalizationproduct
Low confidence
Test Idea
Winner

Personalized Next Step

personalizationthank_you
Expected lift: 5%-10%
High confidence
Test Idea
Winner

Cart Reminder And Recently Viewed

personalizationsignup
Expected lift: 5%-10%
High confidence
Test Idea
Inconclusive

Auto Suggest

personalizationcheckout
Low confidence
Test Idea
Inconclusive

Search Keyword Highlighting

personalizationlisting
Low confidence
Test Idea
Inconclusive

Onboarding Callouts

personalizationlisting
Low confidence
Test Idea
Inconclusive

Cart Reminder And Recently Viewed on Product Page

personalizationproduct
Low confidence
Experiment
Positive

[company] Plans Page: User-Focused Filter Language Increases Plan Selection

personalizationproduct-listing
Expected lift: 5%-10%
High confidence
Test Idea
Winner

Visitor Segmentation by User Type → 400%+ Conversion Lift — Voices.com

personalizationhomepage
Expected lift: 300%-400%
Medium confidence
Test Idea
Winner

Recently Viewed Products for Returning Users → +2.3% Sales

personalizationhomepage
Expected lift: 0%-5%
Medium confidence
Test Idea
Winner

Cart Resume for Returning Drop-Off Users → +6–9.7% Sales

personalizationhomepage
Expected lift: 5%-15%
Medium confidence
Research Finding
Principle

Personalized Experiences Generate 41% Higher Impact Than Generic

personalizationany
Expected lift: 20%-50%
High confidence