Inconclusive
Low confidence
Complementary Upsell
If we implement 'Complementary Upsell' on checkout pages, then conversion metrics will improve based on documented A/B testing evidence.
Hypothesis
If we implement 'Complementary Upsell' on checkout pages, then conversion metrics will improve based on documented A/B testing evidence.
Why This Works
Key Learnings
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Experiment
Positive
Codecademy Pricing and Plan Mix Testing Drives 5x Revenue Growth
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Expected lift: 30%-100%
High confidence
Test Idea
Test: Address "A TX prospect struggled with ensuring a provider served their specific geographi..."
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High confidence
Test Idea
Test: Address "Trouble with selecting a plan: Many prospects struggle with finding plans that a..."
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High confidence
Test Idea
Test: Low Plan Optimization Update the Auto Pay icon in the plan card to imagery that will convey more imm...
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High confidence
Test Idea
Test: We don't mention this until they're on the Personal Information step of online enrollment.
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High confidence