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Pricing A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for pricing.

6
Total entries
33%
Win rate
10
Entry types

6 results

Research Finding
Loser

Pricing Tests on Product Chart Pages

PricingProduct Chart
Expected lift: 0%-0%
Low confidence
Winning Pattern
Winner

exp-80.0-dp-all-price-points-on-plan-cards

Pricing
Expected lift: 15%-25%
High confidence
Winning Pattern
Winner

Pricing Prominency on Grid

Pricingproduct-listing
Expected lift: 10%-20%
High confidence
Losing Pattern
Loser

We're Holding Your Rate Urgency

Pricing
Expected lift: 0%--5%
Low confidence
Losing Pattern
Loser

Rate Toggle

Pricing
Expected lift: 0%--5%
Low confidence
Losing Pattern
Loser

[[company]] - exp-79.0-[company]-all-price-points-on-plan-cards

Pricing
Expected lift: -5%--10%
Medium confidence