Winner
High confidence
One Time Payment Copy
In this experiment, the wording "one-time payment" was appended below all three pricing plans for a contract cancelation service. Impact on orders placed was measured. (Translated from German: "Einmalige Zahlung").
Hypothesis
If we explicitly label pricing as 'one-time payment', then orders placed will improve because payment clarity reduces recurring-fee anxiety.
Why This Works
Key Learnings
Expected Lift Range
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