Inconclusive
Low confidence
Optional or Confident Recommendation
In this experiment, copy around an upsell was changed from using "optional" to "our recommendation for you". The idea was to recommend two upsells with more confidence. Impact on the two upsells (secure, and express) as well as overall transactions was measured.
Hypothesis
If we implement 'Optional or Confident Recommendation' on checkout pages (In this experiment, copy around an upsell was changed from using "optional" to "our recommendation for you"), then key conversion metrics will improve.
Why This Works
Key Learnings
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