Inconclusive
Low confidence
Pattern #115: Pricing Comparison Table
[company] Pattern #115: Tests whether Pricing Comparison Table improves conversion performance. This is a meta-pattern derived from multiple A/B tests across different companies. Applicable to checkout, pricing, product page types.
Hypothesis
If we A/B test Pricing Comparison Table on checkout pages, then we can measure its impact and determine if it suits our context — pattern data is directional.
Why This Works
Key Learnings
Viewed 28+ times
Related Entries
Test Idea
Test: Obviously this is just a general information.
formcheckout
High confidence
Test Idea
Test: Retain Field Groupings from the Redesign
formcheckout
High confidence
Test Idea
Test: Clearly separate and define all charges in a manner that is easy to understand at a glance.
formcheckout
High confidence
Test Idea
Test: Use Supportive Microcopy Between Steps
formcheckout
High confidence
Test Idea
Test: This would allow users to understand their potential bill clearly before signing up.
formcheckout
High confidence