Inconclusive
Low confidence
Pay Later
The idea of this experiment was at least two fold. 1) the variation attempted to clarify that there is no payment today with the copy "Pay 0€ today" on the collapsed state of the payment amount. 2) clarify the payment terms with exact dates and amounts for future payments.
Hypothesis
If we implement 'Pay Later' on checkout pages (The idea of this experiment was at least two fold), then key conversion metrics will improve.
Why This Works
Key Learnings
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