Inconclusive
Low confidence
Pricing Comparison Table
This experiment explored a pricing layout that enabled more feature comparisons. It also conveyed more clearly which features were missing between plans. The test has been inspired by this Netflix experiment . Impact on sales was measured.
Hypothesis
If we implement 'Pricing Comparison Table' on checkout pages (This experiment explored a pricing layout that enabled more feature comparisons), then key conversion metrics will improve.
Why This Works
Key Learnings
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