Inconclusive
Low confidence
Standard Or Superscript Price Format
In this experiment, the font of the euro cents amount was made smaller. Additional copy was also added underneath the price reinforcing that tax was already included in the price. Impact on transactions was measured.
Hypothesis
If we implement 'Standard Or Superscript Price Format' on checkout pages (In this experiment, the font of the euro cents amount was made smaller), then key conversion metrics will improve.
Why This Works
Key Learnings
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