Winner
High confidence
What It's Worth
In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.
Hypothesis
If we display a crossed-out higher reference price alongside the current price, then sales will improve because price anchoring creates a sense of deal value.
Why This Works
Key Learnings
Expected Lift Range
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Research Finding
Principle
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High confidence
Experiment
Positive
Wistia SaaS Pricing Model Restructure: Usage-Based vs Feature-Gated Plans
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Expected lift: 40%-100%
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Test Idea
Winner
Lower Price Frames
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Expected lift: 5%-15%
High confidence
Winning Pattern
Winner
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High confidence
Ab Test
Positive
[company]: Reordering Plan Display by Price on Plan Selection Page
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Expected lift: 5%-10%
High confidence