Winner
High confidence
What It's Worth
In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.
Hypothesis
If we display a crossed-out higher reference price alongside the current price, then sales will improve because price anchoring creates a sense of deal value.
Why This Works
Key Learnings
Expected Lift Range
Viewed 64+ times
Related Entries
Test Idea
Winner
One Time Payment Copy
pricingpricing
Expected lift: 5%-20%
High confidence
Ab Test
Positive
Wistia SaaS Pricing Model: Feature-Gated to Upload-Count Limits
pricingpricing_page
Expected lift: 30%-60%
High confidence
Research Finding
Principle
Problem Solution Mapping - AMB
pricingaccount
High confidence
Test Idea
Winner
Lower Price Frames
pricingpricing
Expected lift: 5%-15%
High confidence
Winning Pattern
Winner
Mobile Plan Page Zip Modal Simplification
Mobilepricing
Expected lift: 15%-25%
High confidence