Winner
High confidence
What It's Worth
In this experiment, a historically higher price point was added as a crossed out anchor. The control only showed the current price. The variation showed the current price with the higher price crossed out. Impact on sales was measured.
Hypothesis
If we display a crossed-out higher reference price alongside the current price, then sales will improve because price anchoring creates a sense of deal value.
Why This Works
Key Learnings
Expected Lift Range
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Winning Pattern
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Ab Test
Positive
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