product A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for product.

34

Total entries

0%

Win rate

10

Entry types

34 results

Test: Desktop: Surface key terms and post-enrollment details more prominently to reduce reliance on expand...

Medium confidence

Test: Tailor Mobile and Desktop Experiences: Mobile: Focus on reducing navigation challenges and improving...

Medium confidence

Test: Clearly explain whether the equipment belongs to the user or must be returned.

Medium confidence

Test: Highlight Payment Details: Summarize payment terms prominently, including what happens post-cancella...

Medium confidence

Test: Include FAQs that address common concerns, like rescheduling or the installer’s role.

Medium confidence

Test: Provide Transparency on Installation: Add a timeline and detailed steps for scheduling installation ...

Medium confidence

Test: Address potential concerns like extreme weather or pets directly in the FAQs.

Medium confidence

Test: Clarify the "Reduce Your Use" Program: Simplify the language to explain how thermostat adjustments w...

Medium confidence

Test: Make expandable sections like "Offer Terms" visually distinct with clear labels.

Medium confidence

Test: Improve Navigation for Mobile: Add clear progress indicators to guide users step by step.

Medium confidence

Test: Consider adding a cost-savings visualizer or comparison to camera subscription costs to reinforce va...

Medium confidence

Test: Maintain strong layout and content structure but re-evaluate where the most compelling value props l...

Medium confidence

Test: Clarify reward conditions—especially what happens if users override thermostat settings.

Medium confidence

Test: Improve CTA clarity (“Join Program”)—include a preview of what happens next (eligibility check, zip ...

Medium confidence

Test: Elevate visibility of the smart thermostat + doorbell camera offer—participants often missed it.

Medium confidence

Test: It will never exceed 4 degrees." (note, this is the same recommendation as above) Answer the top com...

Medium confidence

Test: Communicate key program details earlier and more clearly Consider adding a visual walkthrough or pla...

Medium confidence

Test: It will never exceed 4 degrees." Keep the checkbox towards the bottom of the page right before the C...

Medium confidence

Test: You'll get a heads-up and can opt out if needed.

Medium confidence

Test: Surface key information earlier in the experience How the program works in detail incentives explain...

Medium confidence