Principle
Medium confidence
[company] DoD Page Redesign [Mobile + Desktop]
The redesigned Degrees of Difference program page effectively communicated its benefits but faced issues with non-functional FAQs, perceived low reward value, and unclear next steps. Users appreciated the free smart home bundle but often missed it due to placement. Recommendations include improving FAQ interactivity, clarifying CTAs, and highlighting the bundle earlier.
Why This Works
Key Learnings
Viewed 51+ times
Related Entries
Research Finding
Principle
VHE Decline Survey
productpdp
High confidence
Research Finding
Principle
VPP: Users on Competitor Demand Response Programs
productpdp
High confidence
Research Finding
Principle
Customer Experience Feedback Summary April 2024
pricingpdp
High confidence
Test Idea
Test: Surface key information earlier in the experience How the program works in detail incentives explain...
productpdp
Medium confidence
Test Idea
Test: Improve CTA clarity (“Join Program”)—include a preview of what happens next (eligibility check, zip ...
productpdp
Medium confidence