Principle
Medium confidence
DR Program Enhancements - ConneXion Summary
Key findings on awareness, active participation and openness. Deeper dive into motivators and barriers.
Why This Works
Key Learnings
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Principle
VPP: Users on Competitor Demand Response Programs
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Research Finding
Principle
VHE Decline Survey
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Test Idea
Test: Improve CTA clarity (“Join Program”)—include a preview of what happens next (eligibility check, zip ...
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Test Idea
Test: Remove the carousel and show key info all at onceMost users didn’t make it through all the steps in ...
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Test Idea
Test: Clarify reward conditions—especially what happens if users override thermostat settings.
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