Inconclusive
Low confidence
Frequently Asked Questions
Three common delivery questions were answered at the bottom of a checkout page.
Hypothesis
If we implement 'Frequently Asked Questions' on checkout pages (Three common delivery questions were answered at the bottom of a checkout page), then key conversion metrics will improve.
Why This Works
Key Learnings
Viewed 6+ times
Related Entries
Test Idea
Test: Medium Pricing Clarity A/B test a pricing calculator where users can input their estimated monthly k...
formcheckout
High confidence
Test Idea
Test: We don't mention this until they're on the Personal Information step of online enrollment.
formcheckout
High confidence
Test Idea
Test: Low Plan Optimization Update the Auto Pay icon in the plan card to imagery that will convey more imm...
formcheckout
High confidence
Test Idea
Test: Address "Trouble with selecting a plan: Many prospects struggle with finding plans that a..."
formcheckout
High confidence
Test Idea
Test: Inconsistency: We have many other plans with Auto Pay discounts, but don't feature Auto Pay as the m...
formcheckout
High confidence