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social_proof A/B Test Results & Research

Evidence-based test ideas, findings, and best practices for social_proof.

43
Total entries
42%
Win rate
10
Entry types

43 results

Leaked Test
Winner

Airbnb: Product Page — Display Customer Ratings

social_proofproduct
Low confidence
Leaked Test
Winner

Zalando: Product Page — A/B Tested Company Logos And A Smaller Add-To-Cart Button

social_proofproduct
Low confidence
Leaked Test
Loser

Airbnb: Homepage — Both Of These Social Proof Statements

social_proofhome_landing
Low confidence
Leaked Test
Winner

Netflix: Homepage — Upfront Email Capture At The Start Of Their Signup Flow And It Succeeds

social_proofhome_landing
Low confidence
Leaked Test
Winner

Airbnb: Listing Page — Customer Rating Averages Above Search Results

social_prooflisting
Low confidence
Leaked Test
Winner

Airbnb: Product Page — Replicates Airbnb's Experiment Which Confirms A Better Customer Rating Format

social_proofproduct
Low confidence
Leaked Test
Winner

Etsy: Product Page — "In X Carts" Social Proof Message

social_proofproduct
Low confidence
Leaked Test
Loser

Etsy: Product Page — Additional Customer Review Filters

social_proofproduct
Low confidence
Leaked Test
Loser

Etsy: Product Page — Customer Reviews Banner

social_proofproduct
Low confidence
Test Idea
Inconclusive

Pattern #131: Authority

social_proofproduct
Low confidence
Test Idea
Inconclusive

Pattern #117: Company Logos

social_proofpricing
Low confidence
Test Idea
Inconclusive

Pattern #95: Clickable Product Previews

social_proofproduct
Low confidence
Test Idea
Inconclusive

Pattern #73: Source Personalized Testimonial

social_proofany
Low confidence
Test Idea
Inconclusive

Pattern #63: Trust Seals

social_proofcheckout
Low confidence
Test Idea
Inconclusive

Pattern #48: Video Testimonials

social_proofproduct
Low confidence
Test Idea
Inconclusive

Pattern #42: Countdown Timer

social_proofcheckout
Low confidence
Test Idea
Inconclusive

Pattern #19: Benefit Testimonials

social_proofproduct
Low confidence
Test Idea
Inconclusive

Pattern #6: Customer Star Ratings

social_proofcheckout
Low confidence
Test Idea
Winner

Pattern #7: Social Counts

social_proofproduct
Expected lift: 0%-5%
Medium confidence
Test Idea
Inconclusive

Pattern #4: Testimonials

social_proofcheckout
Low confidence