Inconclusive
Low confidence
Pattern #4: Testimonials
[company] Pattern #4: Tests whether Testimonials improves conversion performance. This is a meta-pattern derived from multiple A/B tests across different companies. Applicable to checkout, home-landing, product, shopping-cart, signup page types.
Hypothesis
If we A/B test Testimonials on checkout pages, then we can measure its impact and determine if it suits our context — pattern data is directional.
Why This Works
Key Learnings
Viewed 57+ times
Related Entries
Test Idea
Test: Use clear subheadings to break up long forms.
formcheckout
High confidence
Test Idea
Test: Obviously this is just a general information.
formcheckout
High confidence
Test Idea
Test: Clearly separate and define all charges in a manner that is easy to understand at a glance.
formcheckout
High confidence
Test Idea
Test: Use Supportive Microcopy Between Steps
formcheckout
High confidence
Test Idea
Test: Retain Field Groupings from the Redesign
formcheckout
High confidence