Inconclusive
Low confidence
Trust Seals
In this experiment, 4 accepted credit card icons were added to an add-to-cart and checkout flow. Impact on sales was measured.
Hypothesis
If we implement 'Trust Seals' on checkout pages (In this experiment, 4 accepted credit card icons were added to an add-to-cart and checkout flow), then key conversion metrics will improve.
Why This Works
Key Learnings
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