Wandering Bear Coffee: Landing Page Redesign Increases CVR 34% and Reduces CPA 30%

Wandering Bear Coffee, a DTC cold brew brand, used an Oddit landing page redesign to improve paid media performance. The redesigned landing page outperformed their previous 'unbeatable' top-performing lander in a head-to-head test (per client testimonial). Results: 34% increase in CVR and 30% lower cost per acquisition. This is one of Oddit's cases with an explicit A/B test reference.