Positive
Medium confidence
Cleaner Co Services: Booking Page Optimization Increases Booking Conversion from 2.8% to 3.5%
Cleaner Co, a home cleaning services company, worked with Oddit to optimize their online booking conversion. Booking conversion improved from 2.8% to 3.5% — a 25% increase in bookings. Time on site also increased 25%, suggesting users became more engaged with the site content (likely spending more time reviewing service options or trust signals) before booking.
Hypothesis
UX improvements to Cleaner Co's booking page will reduce friction in the booking flow and increase the percentage of visitors who complete a service booking.
Why This Works
Key Learnings
Expected Lift Range
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