Positive
Medium confidence
Cleaner Co Services: Booking Page Optimization Increases Booking Conversion from 2.8% to 3.5%
Cleaner Co, a home cleaning services company, worked with Oddit to optimize their online booking conversion. Booking conversion improved from 2.8% to 3.5% — a 25% increase in bookings. Time on site also increased 25%, suggesting users became more engaged with the site content (likely spending more time reviewing service options or trust signals) before booking.
Hypothesis
UX improvements to Cleaner Co's booking page will reduce friction in the booking flow and increase the percentage of visitors who complete a service booking.
Why This Works
Key Learnings
Expected Lift Range
Viewed 48+ times
Related Entries
Best Practice
Positive
Frontend Simplified: Course Landing Page Redesign Increases Enrollment from 32% to 55% CVR
ux-auditlanding-page
Expected lift: 40%-80%
Medium confidence
Best Practice
Positive
Wandering Bear Coffee: Landing Page Redesign Increases CVR 34% and Reduces CPA 30%
ux-auditlanding-page
Expected lift: 20%-40%
Medium confidence
Best Practice
Positive
Braxley Bands: Site-Wide UX Optimization Drives 40% Conversion Increase and 8% AOV Lift
ux-auditmultiple
Expected lift: 25%-45%
Medium confidence
Best Practice
Positive
Fresh Chile Co: UX Overhaul Drives 78% Conversion Increase and 271% Order Growth
ux-auditmultiple
Expected lift: 50%-100%
Medium confidence
Best Practice
Positive
Oodie Apparel: Full-Site UX Audit Generates Millions in New Monthly Revenue
ux-auditmultiple
Expected lift: 5%-5%
Medium confidence