The industry-leading CRO blog founded by Peep Laja, publishing in-depth articles on experimentation, analytics, and conversion optimization.
The CXL Blog (formerly ConversionXL) is widely considered the most authoritative CRO blog in the industry. Founded by Peep Laja, who is recognized as one of the most influential conversion rate optimization experts in the world, the blog publishes deeply researched articles on A/B testing methodology, experimentation strategy, analytics, and conversion optimization.
What sets CXL apart is the rigor of its content. Articles are written by experienced practitioners, backed by data, and go well beyond surface-level advice. Topics span statistical significance, research methodology, UX optimization, landing page design, and building experimentation culture. The blog also features case studies, tool reviews, and interviews with industry leaders.
CXL's content serves as the intellectual backbone of the CRO industry. Whether you are a beginner learning the fundamentals or an advanced practitioner refining your methodology, the CXL Blog is essential reading for anyone serious about conversion optimization.
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