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Test & Learn Community (TLC)

A Slack-based experimentation community focused on sharing testing knowledge, creative intelligence, and AI-driven CRO practices.

Overview

The Test & Learn Community (TLC) is a Slack-based community focused on experimentation and optimization. Founded by Kelly Wortham, TLC brings together experimentation practitioners for discussions about creative intelligence, AI-driven optimization, and evidence-based testing practices.

The community hosts regular events and discussions on topics like generative AI and CRO, experimentation methodology, and building testing culture within organizations. TLC members span a range of experience levels and company sizes, creating a supportive environment for both learning and knowledge sharing.

TLC is also behind Experimentation Island, a retreat-style conference held on St. Simons Island, Georgia, which brings community members together in person. The combination of ongoing Slack discussions and in-person events makes TLC one of the most engaged experimentation communities, offering both digital networking and real-world relationship building.

Key Features

  • Active Slack community
  • Experimentation discussions
  • AI and CRO content
  • Regular community events
  • Experimentation Island conference
  • Peer networking
  • Knowledge sharing channels

Pros & Cons

Pros

  • + Active, engaged Slack community
  • + Hosts Experimentation Island conference
  • + Focus on cutting-edge topics like AI + CRO
  • + Welcoming to all experience levels

Cons

  • Smaller than some broader marketing communities
  • Requires active Slack participation
  • US-centric perspective
  • Less structured than formal programs

Integrations

Slack

Similar Alternatives

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