A Slack-based experimentation community focused on sharing testing knowledge, creative intelligence, and AI-driven CRO practices.
The Test & Learn Community (TLC) is a Slack-based community focused on experimentation and optimization. Founded by Kelly Wortham, TLC brings together experimentation practitioners for discussions about creative intelligence, AI-driven optimization, and evidence-based testing practices.
The community hosts regular events and discussions on topics like generative AI and CRO, experimentation methodology, and building testing culture within organizations. TLC members span a range of experience levels and company sizes, creating a supportive environment for both learning and knowledge sharing.
TLC is also behind Experimentation Island, a retreat-style conference held on St. Simons Island, Georgia, which brings community members together in person. The combination of ongoing Slack discussions and in-person events makes TLC one of the most engaged experimentation communities, offering both digital networking and real-world relationship building.
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