Free feature flagging solution from Optimizely with controlled rollouts, targeted releases, and a path to full experimentation.
Optimizely Rollouts is a free feature flagging product that enables development teams to release features with confidence using controlled rollouts, targeted releases, and instant rollbacks. The platform provides a straightforward, cloud-based interface for managing feature flags with SDKs available for most web, mobile, and server-side languages.
The key value proposition of Optimizely Rollouts is its generous free tier that includes unlimited feature flags, making it an accessible entry point for teams that want to adopt feature flagging practices without upfront cost. Teams can roll out features to a small percentage of users first, then gradually ramp up over time, with the ability to instantly disable features without redeploying code.
Rollouts also provides a natural upgrade path to Optimizely's full Feature Experimentation product for teams that want to add A/B testing, statistical analysis, and advanced experimentation capabilities. This makes it a strategic choice for organizations that anticipate growing their experimentation practice over time and want to start with a tool that scales with their maturity.
Enterprise feature management platform with advanced targeting, experimentation, and real-time flag evaluation for controlled rollouts.
Data-driven feature flag and experimentation platform that automatically measures the impact of every feature on key metrics.
Open-source feature flagging and A/B testing platform with warehouse-native analytics and flexible self-hosted or cloud deployment.
Open-source feature flag and remote config platform with flexible deployment options and multivariate flag support.