Certona

Certona is an established personalization platform that leverages one-to-one behavioral profiling, Big Data insights, and predictive analytics to deliver individualized content, promotional offers, and product recommendations across all customer touchpoints. Founded in 2004, Certona has built a reputation serving major retailers with its Personalized Experience Management platform.

The platform supports omnichannel personalization across web, email, mobile, contact center, and in-store experiences. Key capabilities include predictive landing pages that can reduce bounce rates by up to 41%, product finder and gift finder features that increase conversion rates, and visual search technology that can increase average order value by up to 51%.

Certona operates as more of a managed solution, with clients typically working closely with Certona's support team during implementation and optimization. While this hands-on approach ensures strong results, it also means the platform requires more involvement from the vendor side. Certona's clients have reported an average conversion uplift of 23% when shoppers interact with personalized experiences.