Omnichannel customer engagement platform with AI-driven marketing automation and personalization for retail and e-commerce.
SAP Emarsys is an omnichannel customer engagement platform that helps brands deliver personalized experiences at scale across email, mobile, web, SMS, social media, and more. The platform brings together customer data, AI-powered insights, and multi-channel automation so marketers can build, launch, and optimize campaigns that reach the right audience at the right moment.
The platform's AI-driven automation uses machine learning to predict customer actions, enabling dynamic audience segmentation and timely, personalized messaging. Notable features include the AI-assisted Product Finder for building product-driven campaigns, a Visual Content Editor for creating engaging email content, and pre-built industry-specific use cases that accelerate time to value.
Emarsys is particularly strong for retail and e-commerce brands, with pre-built strategies and automation playbooks tailored to common commerce scenarios like browse abandonment, cart recovery, and post-purchase engagement. As part of the SAP ecosystem, the platform integrates deeply with SAP Commerce Cloud and other SAP solutions, making it a natural fit for organizations already using SAP infrastructure.
AI-powered personalization platform for delivering individualized experiences across web, mobile, and email.
Digital experience optimization platform offering A/B testing, feature experimentation, and AI-driven personalization at scale.
AI-powered omnichannel experience platform that unifies customer data with cross-channel personalization for e-commerce brands.
Real-time omnichannel personalization platform specializing in e-commerce with AI-driven product recommendations and testing.