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Bazaarvoice

Enterprise UGC and review platform for collecting, moderating, and syndicating customer reviews across a network of 1,750+ retail sites.

Overview

Bazaarvoice is an enterprise-grade user-generated content platform that facilitates the collection, management, and display of customer reviews, ratings, Q&A, and visual content across digital platforms. The platform reaches over a billion shoppers monthly through its extensive network of 1,750+ retail websites that syndicate reviews.

The platform's core Ratings & Reviews module handles review collection through post-purchase emails, on-site prompts, and mobile forms, with quality control including automated filters, human moderation, verified-purchaser tags, and algorithmic checks. Bazaarvoice's Sampling module (formerly Influenster) enables brands to send products to targeted consumers in exchange for reviews and social content, ideal for generating initial reviews for new product launches.

Bazaarvoice's key differentiator is its review syndication network. Reviews collected on one retailer's site can appear across all partner sites in the Bazaarvoice network, multiplying the impact of each review. The platform also offers Visual Commerce capabilities for curating social media content, managing rights, and creating shoppable galleries. While pricing is enterprise-level, Bazaarvoice is the standard for large retailers with extensive product catalogs.

Key Features

  • Ratings and reviews
  • Review syndication network
  • Product sampling
  • Visual commerce
  • Content moderation
  • Q&A functionality
  • Shoppable galleries
  • Analytics and insights

Pros & Cons

Pros

  • + Massive review syndication network
  • + Enterprise-grade moderation
  • + Product sampling for new launches
  • + Reaches 1B+ shoppers monthly

Cons

  • Enterprise-level pricing
  • Complex implementation
  • Annual contracts required
  • Can be slow to innovate

Integrations

Salesforce Commerce CloudSAP CommerceAdobe CommerceShopify PlusGoogle ShoppingFacebook

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