The top-performing cta experiments on checkout pages, ranked by conversion lift. Learn what works and apply these patterns to your own tests.
Out of 8 cta tests on checkout pages, 38% produced a statistically significant improvement. Winners averaged +4.8% conversion lift.
Problem: Mobile users experience the checkout differently — smaller screens, touch targets, and limited attention require purpose-built design.
Problem: Key actions on the checkout disappear as users scroll, creating a gap between intent and the ability to act.
Context: The primary call-to-action on the checkout isn't converting at its potential — design, copy, or placement may be the bottleneck.
Problem: The primary call-to-action on the checkout isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: Friction during the checkout process causes users to abandon right when they're closest to converting.
Context: The primary call-to-action on the checkout isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: The primary call-to-action on the checkout isn't converting at its potential — design, copy, or placement may be the bottleneck.
Context: The first screen of the checkout must immediately communicate value — if it doesn't, users bounce before scrolling.
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