Checkout: Testimonials
Hypothesis
If we implement 'Testimonials' on checkout pages (In this experiment, testimonials were added on a checkout screen), then key conversion metrics will improve.
Test Results
Key Learning
Context: Users on the checkout need validation from others before committing — without visible proof of success, they hesitate.
What was tested: REAL-WORLD TEST: 'Testimonials' was tested on a live checkout page. The test involved 3,333 real visitors. Full statistical results require paid access. Test methodology: In this experiment, testimonials were added on a checkout screen.
Result: No statistically significant difference was detected. Inconclusive social proof tests often mean the proof type or placement didn't match what users need at that moment. Try a different format or position.
How to Apply This to Your Site
This experiment tested checkout: testimonials but produced no statistically significant change. The test was run on a checkout page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that social proof tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this experiment, testimonials were added on a checkout screen.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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