Content Page: Links Or Buttons on Content Page
Hypothesis
If we replace text links with visually prominent buttons, then click-through and conversion rates will improve because buttons create stronger visual affordance signaling a desired action
Test Results
Key Learning
Context: The primary call-to-action on the content page isn't converting at its potential — design, copy, or placement may be the bottleneck.
What was tested: Button styling versus text links affects perceived importance and interactivity of conversion actions; buttons are more effective for primary conversion paths, links for secondary navigation
Result: No statistically significant difference was detected. CTA changes that don't move the needle often mean the bottleneck is elsewhere — consider testing the surrounding context or the value proposition instead.
How to Apply This to Your Site
This experiment tested content page: links or buttons on content page but produced no statistically significant change. The test was run on a content page page in the cross-industry industry. Inconclusive results suggest this particular change may not be a priority — focus testing effort on higher-impact areas.
Before you test: Consider that cta tests typically require large sample sizes to detect small effects. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
In this simple experiment on a content page, links were turned into more prominent buttons. The experiment measured clicks and signups.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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