Home landing: Hero Image Variation
Hypothesis
If we test a similar change on our home landing pages as tested, then our conversion metric will likely improve based on their implementation decision.
Test Results
Key Learning
Problem: The first screen of the home landing must immediately communicate value — if it doesn't, users bounce before scrolling.
What worked: implemented this UI change (Sep 13, 2019). Implementation suggests positive internal results
Takeaway: Even small lifts compound — across thousands of sessions, this adds up. Visual changes can have outsized effects — test hero images, product photography styles, and contextual imagery as follow-ups.
How to Apply This to Your Site
This experiment demonstrated that home landing: hero image variation can improve conversions. The test was run on a landing page page in the travel industry.
Before you test: Consider that imagery tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
ran an experiment where they increased the size of the header photo on their Host signup landing page. And interestingly it was rejected a month later.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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