Hero images, product photos, and visual element experiments. See how imagery choices affect conversion rates.
Across 12 imagery experiments, 25% resulted in a statistically significant win. Meanwhile, 1 test underperformed the control.
8 experiments were inconclusive, meaning the difference between control and variant was not statistically significant. Inconclusive results are still valuable — they tell you what doesn't move the needle, so you can focus testing effort elsewhere.
These results come from real A/B tests with sample sizes ranging from hundreds to millions of visitors. Use them to inform your own imagery testing strategy and avoid repeating experiments that have already been run.
Context: Visual elements on the product aren't doing enough to communicate value, build trust, or guide users toward the next step.
Context: The registration experience on the signup asks too much too soon, causing potential users to drop off.
Context: Visual elements on the thank you aren't doing enough to communicate value, build trust, or guide users toward the next step.
Context: Visual elements on the product aren't doing enough to communicate value, build trust, or guide users toward the next step.
Context: Visual elements on the product aren't doing enough to communicate value, build trust, or guide users toward the next step.
Context: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.
Context: Visual elements on the listing aren't doing enough to communicate value, build trust, or guide users toward the next step.
Context: Visual elements on the product aren't doing enough to communicate value, build trust, or guide users toward the next step.
Problem: Visual elements on the product aren't doing enough to communicate value, build trust, or guide users toward the next step.
Problem: The first screen of the home landing must immediately communicate value — if it doesn't, users bounce before scrolling.
Problem: Visual elements on the signup aren't doing enough to communicate value, build trust, or guide users toward the next step.
Problem: Visual elements on this product carry weight — they can build trust, communicate value, or add unnecessary noise.
Save your own experiments, get AI-powered test ideas, and build on patterns from 12+ real tests.
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