Homepage: Customer Review Badges Replacing Video Component
Hypothesis
Trust-signal badges (star ratings, review platform logos) will perform better than an embedded video in building credibility for demo signups.
Test Results
Key Learning
Problem: Users on the homepage need validation from others before committing — without visible proof of success, they hesitate.
What worked: Video requires active time investment; review badges communicate credibility in under 2 seconds. For pages where the user's primary concern is 'can I trust this?' (not 'what does this do?'), scannable trust signals beat videos. (+14.0% lift)
Takeaway: A meaningful improvement that compounds with other optimizations. Now test the placement of this social proof — positioning near CTAs, in pricing sections, and in checkout flows often amplifies the effect.
How to Apply This to Your Site
This experiment demonstrated that homepage: customer review badges replacing video component can produce a +14.0% improvement in conversions. The test was run on a homepage page in the cross-industry industry.
Before you test: Consider that social proof tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
Test #468 : a video component was replaced with customer review badges (G2, etc.), and copy was updated to emphasize the latest version number. Impact: +14.2% more demo signups. The badges provided more scannable, credible social proof than a video requiring active engagement.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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