Homepage: G2 / Third-Party Award Badges
Hypothesis
Displaying third-party recognition badges (G2, Capterra, industry awards) on the homepage will increase trust and conversion.
Test Results
Key Learning
Problem: The registration experience on the homepage asks too much too soon, causing potential users to drop off.
What worked: Third-party badges are low-effort trust signals. The lift is modest but reliable. Best used in conjunction with other social proof (testimonials, counts) rather than as the primary trust mechanism. Position above the fold for maximum visibility. (+6.5% lift)
Takeaway: A meaningful improvement that compounds with other optimizations. Now test the placement of this social proof — positioning near CTAs, in pricing sections, and in checkout flows often amplifies the effect.
How to Apply This to Your Site
This experiment demonstrated that homepage: g2 / third-party award badges can produce a +6.5% improvement in conversions. The test was run on a homepage page in the cross-industry industry.
Before you test: Consider that social proof tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
What Was Tested
Test #338 : three G2 badges/awards were added to the homepage variation. Impact: +5.4% signups. Small but consistent lift; low effort to implement.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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