Homepage: Homepage Redesign: Shorter Scroll + Trust Logos + Benefits Section
Hypothesis
Reducing page length, adding prominent customer logos, testimonials and a 'Why Us?' section above the fold will reduce drop-off and increase demo requests.
Test Results
Key Learning
Problem: Each additional form field adds friction to the homepage, increasing the chance users abandon before completing their submission.
What worked: Iterative testing compounds. Removing distractions first, then adding social proof, then optimizing the form funnel yielded 52% more demo requests across the program. No single test was the silver bullet. (+45.0% lift)
Takeaway: This is a significant win worth prioritizing for implementation. Layout wins often unlock further opportunities — isolate which specific element drove the lift for even larger gains.
How to Apply This to Your Site
This experiment demonstrated that homepage: homepage redesign: shorter scroll + trust logos + benefits section can produce a +45.0% improvement in conversions. The test was run on a homepage page in the cross-industry industry.
Before you test: Consider that layout tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
POSist (SaaS, restaurant industry) ran 3 iterative homepage tests: (1) shortened homepage by removing low-engagement sections, (2) added prominent customer logos + testimonials + 'Why POSist?' section, (3) narrowed form width on Contact Us page and added trust signals. Each built on learnings from the last.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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