Homepage: Mobile Homepage Redesign: Value Prop + Pricing in Hero + FAQ
Hypothesis
Mobile visitors convert poorly because the homepage is optimized for returning users. Redesigning for new visitors — with value prop, pricing, and FAQ in the hero
Test Results
Key Learning
Problem: The first screen of the homepage must immediately communicate value — if it doesn't, users bounce before scrolling.
What worked: Mobile-specific redesigns are high-leverage. New visitors need more information faster. Moving pricing into the hero section reduces hesitation. FAQs address objections before they block conversion. (+40.0% lift)
Takeaway: This is a significant win worth prioritizing for implementation. Layout wins often unlock further opportunities — isolate which specific element drove the lift for even larger gains.
How to Apply This to Your Site
This experiment demonstrated that homepage: mobile homepage redesign: value prop + pricing in hero + faq can produce a +40.0% improvement in conversions. The test was run on a homepage page in the cross-industry industry.
Before you test: Consider that layout tests typically require adequate traffic to reach statistical significance. Run your test for at least 2 full business cycles to account for weekly traffic patterns.
This result reached 95% statistical confidence, meaning there is a very low probability the observed effect was due to chance. Results at this confidence level are generally considered reliable for making business decisions.
What Was Tested
BluTV (video streaming) identified via Google Analytics that mobile CVR was falling. Heatmaps showed the homepage catered to returning visitors. Redesign: streamlined header, key value prop in hero, pricing info in hero section, animated scroll, popular content showcased, FAQs added. Tested via split URL.
Methodology
Build On These Learnings
Save your own experiments, spot winning patterns across your test history, and stop repeating what's already been tried.
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